Friday, June 4, 2010

Sunglasses in the Movie Hancock

Sometime probably about three years ago, a bunch of marketing wizards in suits decided that it would be original to remake the “modern” superhero into a toque-wearing alcoholic homeless guy, and Hancock is the spawn of this idea. It will hit theatres in the next few weeks (despite the premiere being put back) and there is some hype around it. I must say that I feel like I know the whole plot of the movie after having seen the trailer and I’ll break it down like this: Will Smith saves the day, again. Or how about four steps: Will Smith is an idiot, goes through some kind of life challenging experience, becomes a better superperson and thensaves the day.

The glasses featured in the poster that is plastered all over this globe are Dior Mist Black. Odd that a homeless guy would choose to wear Dior sunglasses, or that a superhero would even need them. Forgive my cynicism, but I’m usually not a fan of action movies and I’m not buying into this. Are a lot of people planning on see this? If you have, what do you think?

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