Sunday, June 13, 2010

Dad and Grads!

Its that time of year again to celebrate DAD AND GRADS

Father's Day Coupon: "DAD2010"
Above is the code for $15 off all eyewear $99 and above

Graduation Coupon: "GRAD2010"
Above is the code for $20 off all eyewear $119 and above

Frames Direct

Friday, June 4, 2010

Where to Find Good Sunglasses?

Where can you find a pair of sunglasses to fit your eyewear needs? Sunglasses are absolutely everywhere! It is hard to walk into a retail store and not see a display of sunglasses. In fact, listing off the places that don't sell them might be faster. Hardware stores, emergency rooms and most car dealerships do not sell sunglasses. Now to move on to the establishments that do.

Logically, one of the best places to buy sunglasses would be a retailer specifying in them. Any mall or outlet strip center is bound to have at least one store targeting eyewear. These stores will offer a wide variety of frames, lenses, sizes and styles to suit your needs. Sunglasses at these stores can be pricey, anywhere from twenty-five to three hundred dollars. However, you often get what you pay for.

Specialized sunglass retailers will know a lot about their product and help pick out the right ones for you. Many of their glasses will offer higher percentage of UVA and UVB protection than less expensive brands. If you don't mind paying the extra money, these sunglasses will be a purchase that will last. In addition, most of these retailers include a case, cleaning cloth and other accessories along with your purchase.

Upscale designers such as Armani and Christian Dior cater to the truly fortunate crowd. Their sunglasses can be seen in fashion magazines and on red carpets all over the globe. If it's high fashion you seek, these designers and many others are truly the way to go. Most of their products can be found in department stores. However, in more upscale neighborhoods, designers may have their own storefront.

If you're not a movie star or hotel heiress, you may want to take a more low-key approach when shopping for sunglasses. Many malls have kiosks that sell designer-looking styles at a much more realistic price. There is really no shame in wearing knock-offs, even if your friends tease you for it. You can casually remind them that your sunglasses look exactly like theirs. Then let them know that, unlike them, you'll be making your car payment this month.

If you are a normal human being, you probably have a tendency to lose things. That is where the truly inexpensive sunglasses come in handy. These less expensive shades can be found at any retail chain superstore. You can also find them at your local grocery store or pharmacy. Less expensive shades may not offer the same great protection as the expensive ones, but they will usually help to filter out the UVA and UVB rays.

When shopping for sunglasses, no matter where you look, there is one important thing to remember. Choose sunglasses that fit. They should fit your face, your style, and your budget. Before you spend a week's paycheck on a pair of sunglasses, you might want to consider their use. If it is a trendy style that is bound to go out in five minutes, head to the kiosk for some knock-offs. If you are planning to wear them somewhere they'll be easily lost, like the lake or camping, opt for the much less expensive. The last thing you want to be doing is playing diving-for-sunglasses while everyone is having fun.

If you do drop some serious cash on a pair of sunglasses, learn to take care of them. Carry a case for them to be in when not being worn. Clean them only with a specialized lens cloth. Finally, keep up with them! Sunglasses do no good if you can't find them.

How Do Sunglasses Work?

You've been told your entire life that sunglasses are important. You know that they protect your eyes, block out the sun's ray and prolong good vision. But have you ever wondered how these miracle shades do all of that? Of course not, but you should learn. Sunglasses basically do four things for you, aside from completing a killer outfit. It is important to know what these things are and how they are done to ensure your sunglasses are doing their job.

As you probably already know, sunglasses provide protection from ultraviolet rays in sunlight. UV rays can cause serious damage to the corneas, and a good pair will shield 100% of these rays. A protective coating on the outside of sunglasses acts as a kind of filter. While it allows light through, it helps to filter out the radioactive light waves that can lead to so many dangers to your eyes.

Possibly the most prevalent purpose sunglasses serve is to provide protection from intense light. Intense sunlight can cause you to squint, a natural reaction to too much light entering the eyes. If squinting does not provide enough protection, damage to the cornea can occur next. This is especially common when outside in the snow without your sunglasses. The white of the snow reflects and magnifies the intensity of the light.

The tinting of your sunglasses will help determine the amount of light your eyes will be exposed to. As there are different types of light, all the colors of the rainbow, different shades of lenses will protect in their own ways. Gray and almost black tinted lenses will offer the greatest amount of protection from intense lights while avoiding distortion of most colors that you see.

Another quality sunglasses carry is something we are all most likely thankful for. They can provide protection from glare. Water and other shiny looking surfaces can produce a glare. These glares can block out other objects, like a car turning out of a parking lot just ahead of you. Good sunglasses can completely eliminate this kind of glare using polarization.

Light waves vibrate just like sound waves do. When a group of light waves come together but are traveling in different directions, a glare occurs. When you are blinded by a glare off of the water or another vehicle's windshield, what you are seeing is a traffic jam of light waves. Polarization filters built into sunglasses are made up of molecules that realign the light waves with each other and eliminate the glare.

As noted before, Sunglasses can eliminate specific frequencies of light. Certain light frequencies can cause blurred vision, while other frequencies enhance contrast between colors. Choosing the right color for your sunglasses lets them work better in specific situations.

Yellow, gold, amber and brown tinted sunglasses are especially good for blocking out blue light. Blue light is the color of light in the spectrum that scatters and causes blurred perception. While the yellow shades can make the rest of the world look a different color, you will see most clearly and detailed through them.

Green tinted sunglasses are better for filtering some blue light and reducing the occurrence of glares. They also offer the highest contrast and greatest visual sharpness of any other colored lens. For this reason, green sunglasses are very popular. Rose colored shades and purple tints offer the best contrast of objects against a green or blue background and make great sunglasses for hunting or water skiing.

Now that you know how sunglasses work you can be a responsible consumer. Know what to look for when choosing your sunglasses. It is not a bad idea to have more than one pair around for different reasons. This is especially true if you spend a lot of time outdoors on a variety of activities. Be responsible about your eyes and learn to protect your vision while it's still yours to protect!